Elaina Woods - CEO & Creative Director

Elaina started working at 17 overseeing her parent’s gem and jewelry business before finding a passion in film and games. She graduated from the University of Texas at Austin in 2018 with a degree in Radio, Television, Film. Elaina’s talents center around game design, game writing, 2D and 3D animation, 3D modeling, environment and level design, and UI/UX for both traditional applications and VR/AR applications.

She worked as a Creative Director for Fabulingua, Inc for 3 years, managing and teaching animation and Unity to the project’s team. Elaina loves bringing to life people’s visions and adding delight to all of her work. She believes the key to building a successful product is a playful, creative, and excited team.

In her off time, Elaina enjoys writing fantasy novels, playing indie games, crocheting numerous blankets, collecting too many models, and spending time with her husband, tortoise, and 2 unruly cats.

William Aronson - CTO & Lead Developer

Will has been coding most of his life. He has always had a passion for game development, starting out by coding small games in BASIC. He has experience in both front and back end development, using a variety of technologies and languages. Will’s focus as a developer is building elegant, scalable solutions that are easy to maintain and upgrade.

He excels at translating client needs into technical goals. He enjoys finding solutions to difficult problems in his work and never backs down from a complex challenge. Will is an extremely fast and efficient coder who emphasises clean and performant code.

On the rare occasion he steps away from his workstation, he enjoys photography, cooking, and stargazing. He also has a large, twitchy black cat named Sombra.

Zack Bennett - Chairman

Zack has over 20 years of experience in Advertising Technology (AdTech) and Financial Technology (FinTech). He started his career as an engineer, and then became a management consultant and an executive at American Express. Not content with the success he found in corporate America, Zack turned to the fast-paced world of startups where he has founded and operated multiple companies and has had several exits (Idomoo - $65MM, EVRYTHING - $100MM, Abaxx Technologies - $250MM).

Zack is excited to be teaming up with his sister Elaina to help define the next generation of immersive experiences.

Outside of work, Zack is a certified Meditation Instructor, Yoga Instructor, Sommelier, and Ironman Triathlete. He lives in Denver, Colorado with his wife, new-born son, and Australian Shepherd.